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Over 30 years ago, many people couldn’t even imagine that LGBTQ businesses would be a thing. Luckily, as time and mindsets have changed, you have the right to start your own business no matter what your orientation is. But what makes LGBTQ businesses different from regular ones?

That is a question that many people may ask. A lot of LGBTQ owned businesses stand out due to their proud fight for equality. However, a lot of “regular” businesses fight for equal rights as well. So, if you truly want to thrive as an LGBTQ business, you should follow these tips!

Create a supportive workplace

Even though business owners claim they support equality, they don’t display it in the workplace. Common situations include supporting only one part of the community, while completely disregarding the other. However, support doesn’t end with sexual orientation. To thrive and truly stand out as a business, you need to create an inclusive place, where everyone, no matter the orientation, race or physical appearance will be welcome.

However, to become a successful LGBT entrepreneur, you should be careful who you hire. Search for true talent. Don’t just hire people based on their orientation. You must take into consideration their skills and abilities! To create a supportive workplace means to truly care about your employees no matter who they are.

Use your social media

Social media platforms are an ideal place to spread the word about your business and get engaged in the community. No matter the industry you operate in, Instagram, TikTok, Facebook and LinkedIn are ideal platforms where you can freely, with no judgment, promote your business.

Good marketing may be the key to success in 2021! Since most businesses shifted to online and remote work, social media sites are perfect for advertising, promoting and getting in touch with possible business partners. There you’ll find a lot of like-minded people and business owners who will gladly support you and your cause. Together, as a team, you have a better chance of reaching your goal and expanding your business.

Stay focused on your goal

To thrive in any type of business, staying on a course towards your goal is vital. Keep in mind that goals change over time, which is totally okay. That’s why you have to reevaluate your plans and goals from time to time.

Since even firms in India are starting to be LGBT-friendly, identifying as an LGBT business isn’t enough. You have to set long term and short term goals that will help you form plans and generate ideas on how to reach them. To see real success, you should celebrate each victory and take small steps until you reach your final goal.

Open communication without discrimination

Did you know that team is one of the most important aspects of a company’s success? Lucky for you, you can choose who your teammates and employees are, which surely makes things a lot easier. However, being a great team doesn’t necessarily bring you success. Open communication, support and acceptance do! So, how can you achieve that?

That vision and mission of your company come from the values you nurture. For healthy values, you need honest and open communication. To achieve your dream organization find out more here about ways you can improve engagement and communication. Always be open when delegating tasks and clearly communicate your goals with your employees.  That will help you thrive.

Give back to the community

2021 is all about being grateful for the community we live in. However, the LGBTQ community feels like a family to most of us. That’s why a plus point for your business would be to give back to the community in some way.  Even though your support and activism matter, work on protecting your employees and members of the community against sexual discrimination at the workplace.

You can also help by making donations, if that’s possible, and spreading the word about workplace discrimination on social media. On top of that, you can be the first one in line on Pride parades and speak louder about the importance of equal rights! The community needs more businesses like yours!

Conclusion

Everyone is trying to clear their own path towards success. However, you have new doors opening for you as an LGBTQ-friendly business. Follow these tips and implement them in your business strategy to thrive on the market. Nothing can stop you now, your time has come!

Peter Minkoff
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