The festive season is kick starting and all major e-commerce websites have launched their commercials. But Ebay India’s recent commercial stands out among them all for breaking taboos and advocating Live and Let Live. The ad (also) features a gay couple, with one partner proposing the other with a ring, even as the background voice says, “Angoothi ko sirf mera pyaar dikhayi deta hai” (The ring only sees my love). The message of the ad is #ThingsDontJudge and people shouldn’t worry about what others say and live their life according to their wishes, even if it means breaking social taboos.
Sukhdeep Singh is the founder and editor of Gaylaxy magazine. He is the director of Sab Rab De Bande - an award winning documentary on LGBTQ Sikhs in India. He has contributed the chapter on Homosexuality and Sikhism in the book 'I Am Divine, So Are You'
Latest posts by Sukhdeep Singh (see all)
- Post Amritsar Pride, Punjab’s LGBTQ Community faces Online Trolling, Hate and Threats - July 12, 2023
- Same-Sex Marriage against Indian “Sanskars”, Says UP Govt; High Court Rejects Plea by Lesbian Couple - April 15, 2022
- Karnataka introduces Reservations for Transgender People, 1% Jobs to be Reserved under all Categories - July 21, 2021